Blog Entry

NFL Shop raises jersey prices $5 amid lockout

Posted on: May 24, 2011 9:41 am
Edited on: May 24, 2011 10:35 am
Posted by Will Brinson

It seems like a terrible time to raise the cost of jerseys at -- by a whopping five dollars apiece. Yet that's exactly what is happening although a lockout is firmly in place with no current guarantee of football in 2011.

The NFL insists the price hike is a result of the "normal course of business."

I called after seeing a report on (via Pro Football Talk) that the NFL has increased the costs of replica jerseys from $79.99 to $84.99. After providing my name and employer, I was immediately put on hold and transferred to a supervisor.

"Well, the only thing we can say about any price increases are a part of normal course of business and a result of the cost of goods increasing, sir," the supervisor told

Since that didn't equate to confirmation, I felt a follow-up question was appropriate. I asked:  "But can you confirm the increase in $5 per jersey?"  

"Yes, sir, but any price increases are part of a normal course of business," she replied.

As to the issue of selling jerseys for unsigned rookies (as you can see Cam Newton jerseys are on "advance sale!" for $84.99), the supervisor said that she "wouldn't be able to answer that" question.
NFL Labor

Obviously, the timing on the increase in costs for jerseys is poor (and that may be an understatement).

But, it's entirely possible that the cost of jersey-making is going through the roof right now, which would rationally explain the need to raise costs of jerseys by $5 under the "normal course of business."

However, representatives for both the and confirmed to that neither of their respective stores had raised prices in the last month and neither had plans to raise prices any time in the near future.

Certainly, jersey-making, while not homogenous across all sports, should follow some sort of trend. It seems that the NBA and MLB should also be feeling any increase in costs. However, if those teams are feeling cost increases they certainly are not passing them on to fans -- and that is what makes the NFL's move so problematic in a lockout-ridden offseason.

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Since: Dec 2, 2011
Posted on: January 8, 2012 5:45 pm

NFL Shop raises jersey prices $5 amid lockout

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Since: Dec 2, 2011
Posted on: January 3, 2012 5:02 am
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Since: Dec 2, 2011
Posted on: December 3, 2011 10:02 am
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Since: Mar 7, 2011
Posted on: May 25, 2011 11:25 am

NFL Shop raises jersey prices $5 amid lockout

NFL - How do we get out of this financial disaster?  Hey, let's stick it to the fans AGAIN!  Why? Because they are dumb and keep spending money on something they can do without.  Look, we could tell the fans to their face what we think of them - they are a no factor.  They can't organize anything.  They won't boycott us, we can call them dumb, we can do whatever we want - you know, like  the time we came up with the imaginary PSL?  They paid it.  Just like the song says - Only Fans Rush In by Elvis.  Yep, let's reward their off season crying about the lockout by raising the price of the already too expensive merchandise.

Since: Jan 31, 2011
Posted on: May 24, 2011 3:50 pm

NFL Shop raises jersey prices $5 amid lockout

good thing i dont buy useless as jersey's for that money. i would rather buy grocery's than drop 80$ on a fuckin jersey lol

Since: May 9, 2007
Posted on: May 24, 2011 3:01 pm

NFL Shop raises jersey prices $5 amid lockout

Yep just like those greedy players to go and raise the price of the palayers.........pricing...........


Since: Aug 7, 2008
Posted on: May 24, 2011 2:59 pm

NFL Shop raises jersey prices $5 amid lockout

$5 is not alot of money when you consider the fact that people already pay alot for sports jerseys and do not bat an eye. If they raised it to $20 people would still buy without hesistation. Some people just really love their sports jerseys and will buy them regardless of how much they have to spend.

Since: Jul 12, 2008
Posted on: May 24, 2011 2:00 pm

NFL Shop raises jersey prices $5 amid lockout

Amen brother!

Fans are the big losers.  We pay for everything NOT the owners.  Yeah they sign the checks but we're the ones filling the vault.  I don't think I'll ever buy NFL merchandise again.

I reiterate what you said, screw the NFL and the owners.

Teh greeedy !

Since: May 24, 2011
Posted on: May 24, 2011 12:26 pm

NFL Shop raises jersey prices $5 amid lockout

NFL is gradually getting fans acustomed to the new costs of jerseys/apparel after Nike takes over the license next year. By the time Nike jerseys hit the market they will probably be close to $90 for a replica.  Gradual price increase instead of all at once will help ease the 'sticker shock'.  Kinda like the gradual gas price jumps.  Few months ago we were crying about $3.50/gallong for it seems like a bargain! 

Since: Aug 31, 2006
Posted on: May 24, 2011 12:14 pm

NFL Shop raises jersey prices $5 amid lockout

I would like to see what the price is for MLB, NBA and NHL jerseys, and when they were last increased.  If they just increased the price last month, then of course they would wait awhile before raising prices again.

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